Crafting Your Online Strategy for Psychotherapists

It AIN’T about the website. There, I said it. Sorry, because I know many of you have spent thousands of dollars to create your website, and then thousands more on advertising to direct potential clients to your site. See, the problem is that your website IS important, but it’s not as important as many of you think it…

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Stopping at the Start

“Most people stop at the start.” Bob Proctor The first time I heard this quote, it was like a shock of electricity ran through me. I realized immediately that I was one of those who has spent way too much time stopping at the start. Maybe you’re like me, and you just intuitively get this…

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Identifying Mental Barriers to Success

When things are not going as well as we would like, we often look for external factors as the cause. For instance, if you don’t have a full schedule in your practice, have you heard yourself saying something like this? It’s summer, it’s always slow in the summer. There’s a recession, people don’t want to…

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The 7 Lies Therapists Tell Themselves That Keep Them Struggling, Broke, and Overwhelmed

We all have these little lies we tell ourselves. We even have the little lies that we tell each other. Often these little lies help us get through difficult situations. (One of my favorite little lies to myself at the moment is “my kids are just about to reach the age where they stop fighting…

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REALLY Understanding your Ideal Client

Yesterday, I had an amazing experience with someone who truly, deeply understood her ideal client. In fact, she understands them so well, her entire business is built around serving their needs. Now you know I’ve been nagging encouraging you all to really understand your ideal client. It’s truly an evolutionary process, but once you get…

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Are you costing yourself clients?

Here’s a quick quiz. What do you do when a new client calls? Let it go to voice mail and don’t return the call. Return the call as soon as possible; otherwise, they’ll schedule with another therapist first. Take the call and sort of fumble my way through it, hoping they don’t hear the uncertainty…

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The Biggest Misconception About Marketing

I specialize in helping therapists market themselves and attract new clients. It’s something I love to do, and I am grateful every day that I get to do this work and help so many others serve their clients. I find marketing to be the peak of creativity; it challenges me to do my best work.…

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Barriers to Freedom

In my last post, I shared with you what freedom means to me, and how much I appreciate the freedom I’ve created in my life. For many of us, this is exactly what brought us into the field. The freedom to make a difference in the world without sacrificing the lifestyle we envision for ourselves.…

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What Freedom Means to Me

As some of you already know, I spent ten years working as a consultant before I got into private practice. I was so blessed to have worked all over the world, and I’ve traveled to more than 20 countries. This was an incredible experience, and it had such a profound impact on who I am…

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My 6-Figure Formula for just $0.99!

Today’s the day! It’s ¬†the launch of my new book, “Building a 6-Figure Private Practice: The Magic Formula for ¬†Psychotherapists”. I’m thrilled about this because it’s been a “project” for four years, and it’s finally coming to fruition! To purchase the book, click here. The Psychotherapy Six-Figure Formula If you are struggling to build your…

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