New Private Practice

3 Common Mistakes New Private Practices Make

For most counselors, therapists, and psychologists who launch private practices, their clinical skills are their strong suit. It’s the practice-building and marketing skills that need work.

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Online Marketing for Psychotherapists

Death of the Homepage

When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?…

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The 7 Lies Therapists Tell Themselves That Keep Them Struggling, Broke, and Overwhelmed

We all have these little lies we tell ourselves. We even have the little lies that we tell each other. Often these little lies help us get through difficult situations. (One of my favorite little lies to myself at the moment is “my kids are just about to reach the age where they stop fighting…

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REALLY Understanding your Ideal Client

Yesterday, I had an amazing experience with someone who truly, deeply understood her ideal client. In fact, she understands them so well, her entire business is built around serving their needs. Now you know I’ve been nagging encouraging you all to really understand your ideal client. It’s truly an evolutionary process, but once you get…

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The Biggest Misconception About Marketing

I specialize in helping therapists market themselves and attract new clients. It’s something I love to do, and I am grateful every day that I get to do this work and help so many others serve their clients. I find marketing to be the peak of creativity; it challenges me to do my best work.…

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What Freedom Means to Me

As some of you already know, I spent ten years working as a consultant before I got into private practice. I was so blessed to have worked all over the world, and I’ve traveled to more than 20 countries. This was an incredible experience, and it had such a profound impact on who I am…

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Give Yourself Permission

I know many of us say this to our clients, but I’m encouraging us to take a bit of our own advice: Give Yourself Permission. Give yourself permission to take your practice to the next level. Give yourself permission to start that practice you’ve been dreaming of. Give yourself permission to create a whole new…

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Turning Your Passion into Your Practice

Ever wonder if you are on the right path in your life? Well, when you are on the right path, life just comes together for us. And when you’re off the path, well, I think we all know what that’s like. Gina Bender, founder of the Reinvention Studio, specializes in helping women find their divine…

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