5 Musts When Starting a Private Practice
Starting a Private Practice. Maybe you’ve just launched your new private practice, or maybe you’re still in the planning phase. Congratulations! There has never been a better time to start a private practice. The world needs you. Your clients need you. The work that you do matters. Starting a private practice is a huge accomplishment,…
Starting a Private Practice: The Fastest Way to Get Therapy Clients When You’re Starting Out
I was so proud of myself on my very first day of starting a private practice. I had gorgeous leather furniture, the perfect hypnotherapy chair, and business cards I had agonized over. I just sat there in my office and took it all in. My dream had come true. I couldn’t wait to start working…
The Most Important Element of a Psychotherapy Website
What do you picture when you imagine a top-notch psychotherapy website? You might envision a beautiful layout with professional images and captivating colors. You may think of a place to showcase your work and your accomplishments. You may even see yourself offering products and services online. You would be right about the importance of all…
Podcast #30: The Top 10 Most-Searched Therapy Specialties
Podcast #30: The Top 10 Most-Searched Therapy Specialties. What are your clients REALLY searching for when they search for a therapist? Jeff Guenther has the answer. Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a…
Podcast #26: How to Charge What You’re Worth in Private Practice
“There’s NO WAY I could charge $150 per hour and find clients willing to pay those fees each week.” This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can…
Podcast #20: 5 Lessons Learned the First Two Years of Private Practice
When Sofia Robirosa started her practice in 2014, she had to learn to walk through her fear and anxiety to build her practice. She started small her first year, getting herself “ready”. But by the second year, she was off to the races. Now, she has a thriving, private-pay practice, and helps clients “enjoy the…
Social Media for Psychotherapists: The Ultimate Practice-Building Tool
Let’s just get right to it… Social media is greatest practice-building tool EVER for psychotherapists. Facebook allows us to connect with clients as never before. Yes, social media is THAT powerful for building a highly-profitable private practice. There is no other marketing tool this powerful to attract clients, build a following, and position yourself as a trusted authority…
How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out
If you’ve recently started a private practice, you’ve probably already heard, “you’ve got to choose a niche”. You get it, right? But how do you narrow it down when you’re still figuring out what you love to do? This is the Catch-22 that snags many therapists launching a practice.
Podcast #17: Creating Your Dream Practice
Transformation. That’s the word that best describes this podcast interview I did with Dr. Elizabeth Magro. Her journey of transformation is so inspirational, because, like most of us, private practice success didn’t happen automatically for Beth. She had to figure it out as she went, and what she created is amazing. Beth has built what she…
Maintaining Your Motivation for Marketing
We all have days when we feel overwhelmed and discouraged. When that happens, it’s easy to lose your motivation for your practice. This doesn’t mean you’re doing anything wrong.