5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook
Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.
Death of the Homepage
When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?…
Why Most Practice-Building Efforts Fail…
“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,…
Crafting Your Online Strategy for Psychotherapists
It AIN’T about the website. There, I said it. Sorry, because I know many of you have spent thousands of dollars to create your website, and then thousands more on advertising to direct potential clients to your site. See, the problem is that your website IS important, but it’s not as important as many of you think it…
Online Marketing Q & A
This week’s post is a video entry where I answer a few of your questions about online marketing. Thanks to everyone who submitted questions. This was a really fun video for me to make, because I got to answer some of your biggest online marketing challenges! In this video, I answered questions about which social…
Back in MY Day…
When I first opened my private practice in 2004, I was one of the first in my area to build a website and marketing online. When you looked for a therapist in Boca Raton, boom, there I was. I didn’t even have to advertise for the first year or so in order to make it…