Podcast #32: Authenticity in Private Practice
Authenticity in Private Practice. You know I love to talk about marketing. I’m a shameless marketing geek. (Big shocker, right?) Authenticity in Private Practice. But…. I know that business success, including private practice success, is so much more than the latest SEO update or changes to Instagram. Much of what drives (or hinders) your success…
Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising
Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising. By now you know I’m a HUGE fan of Facebook for psychotherapists. It’s been my #1 source of new clients since 2010. But until now, I haven’t talked much about advertising on Facebook. It’s time… In 2016, I spent $21,572 advertising on Facebook, and I learned…
Podcast #28: Using Podcasts to Build your Practice
Want to expand your reach with potential clients? Podcasting is one of the most powerful ways to do that. Podcasting has grown year after year, with no signs of slowing down. Check out these stats: 57 million people in the US listen to podcasts. Last year, 4.1 BILLION podcast episodes were downloaded. 61% of podcast…
Online Marketing Trends for Psychotherapists in 2017
Is one of your goals to grow your practice in 2017? Maybe learn how to attract more private practice clients online? If so, then watch out for these 7 trends that will shape online marketing for psychotherapists over the next year. 1. Content Marketing. Smart Insights considers content marketing to be a “MegaTrend” for 2017. I…
Podcast #26: How to Charge What You’re Worth in Private Practice
“There’s NO WAY I could charge $150 per hour and find clients willing to pay those fees each week.” This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can…
Podcast #24: 5 Things Therapists Can Do Right Now to Boost SEO
Quick! What’s the first thing pops into your mind when I say, “SEO”? Did you say “keywords”? Keywords have become synonymous with SEO for many of us. But what exactly does that mean? Keywords are essential to SEO, but they’re not the only thing that matters. AND keywords are used differently today than they were…
Podcast #22: Integrating Online Therapy into Your Practice
Online therapy. We’re all intrigued by it, right? But is it really effective? How does it work exactly? How do you handle the legal & ethical issues? Well, we’ve got the answers right here. In this podcast, I interview Steve Bisson, LMHC, who has been doing online counseling for 2 years. In this interview, Steve shares:…
Podcast #19 – Recreating Your Money Story
“What if everything you’ve been taught about money is wrong?” That’s the question Kate Beeders, Mindset, Money, & Marketing Expert, answers for you in this episode of “Profiles in Practice Success”. Kate believes that your money story represents how you show up in the world, how you run your practice, and how you market yourself.…
Psychotherapy Practice-Building: Beyond SEO
Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.
Podcast #14: Facebook Q & A with Jennifer
Several times a year, I do a Q & A podcast edition, where I get to answer your most pressing practice-building questions. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!)