Identifying Mental Barriers to Success

When things are not going as well as we would like, we often look for external factors as the cause. For instance, if you don’t have a full schedule in your practice, have you heard yourself saying something like this? It’s summer, it’s always slow in the summer. There’s a recession, people don’t want to…

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The 7 Lies Therapists Tell Themselves That Keep Them Struggling, Broke, and Overwhelmed

We all have these little lies we tell ourselves. We even have the little lies that we tell each other. Often these little lies help us get through difficult situations. (One of my favorite little lies to myself at the moment is “my kids are just about to reach the age where they stop fighting…

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REALLY Understanding your Ideal Client

Yesterday, I had an amazing experience with someone who truly, deeply understood her ideal client. In fact, she understands them so well, her entire business is built around serving their needs. Now you know I’ve been nagging encouraging you all to really understand your ideal client. It’s truly an evolutionary process, but once you get…

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Are you costing yourself clients?

Here’s a quick quiz. What do you do when a new client calls? Let it go to voice mail and don’t return the call. Return the call as soon as possible; otherwise, they’ll schedule with another therapist first. Take the call and sort of fumble my way through it, hoping they don’t hear the uncertainty…

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The Biggest Misconception About Marketing

I specialize in helping therapists market themselves and attract new clients. It’s something I love to do, and I am grateful every day that I get to do this work and help so many others serve their clients. I find marketing to be the peak of creativity; it challenges me to do my best work.…

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Barriers to Freedom

In my last post, I shared with you what freedom means to me, and how much I appreciate the freedom I’ve created in my life. For many of us, this is exactly what brought us into the field. The freedom to make a difference in the world without sacrificing the lifestyle we envision for ourselves.…

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Give Yourself Permission

I know many of us say this to our clients, but I’m encouraging us to take a bit of our own advice: Give Yourself Permission. Give yourself permission to take your practice to the next level. Give yourself permission to start that practice you’ve been dreaming of. Give yourself permission to create a whole new…

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You Can’t Get Clients You Can’t Find: Reachability

If you’re struggling to attract more clients to your practice and you can’t understand why, you may be missing a key element in the marketing formula: reachability. In this video, I’ll explain the concept of reachability and show you how applying it can fill your psychotherapy practice. If you’re trying to find a more “reachable”…

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Psychotherapist-Patient Privilege

 I’m thrilled to bring you a guest blog post from Leisa Wintz, a friend of mine who is a therapist AND attorney. This gives her a rare insight into the needs of psychotherapists and how they can protect themselves from legal difficulty. DO YOU HAVE TO TESTIFY? IS THERE A PRIVILEGE? HAS IT BEEN WAIVED?…

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Are You Hip to the New HIPAA Regs?

Have any plans for this weekend? Well, you might want to plan an afternoon of quality time with the new HIPAA regulations, just released last week, and effective this month! (Although they go into effect this month, you have until September of this year to become fully compliant.) These updates clarify how use can use…

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