Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #17: Creating Your Dream Practice

Transformation. That’s the word that best describes this podcast interview I did with Dr. Elizabeth Magro. Her journey of transformation is so inspirational, because, like most of us, private practice success didn’t happen automatically for Beth. She had to figure it out as she went, and what she created is amazing. Beth has built what she…

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #16: Moving Past Your Limitations

Susanne Mealer, LCSW, started as one of my first coaching and training clients, and has turned in to a dear friend. Susanne is an author and international speaker, in addition to running a successful private practice specializing in treating trauma and dissociation.

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Psychotherapy Practice-Building: Beyond SEO

Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #15: Not charging for missed sessions? Big Mistake

I stumbled upon this article by Marty Cooper, MFT, recently: “Greedy Bastards!”: or, Why Paying for Missed Therapy Sessions is Good for You! Before I even read the article, I knew it was going to be good.

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5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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Practice-building for Psychotherapists

Maintaining Your Motivation for Marketing

We all have days when we feel overwhelmed and discouraged. When that happens, it’s easy to lose your motivation for your practice. This doesn’t mean you’re doing anything wrong.

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Online Marketing for Psychotherapists

Death of the Homepage

When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?…

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Marketing a private practice

Why Most Practice-Building Efforts Fail…

“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,…

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Online Marketing for Psychotherapists

Online Marketing Q & A

This week’s post is a video entry where I answer a few of your questions about online marketing. Thanks to everyone who submitted questions. This was a really fun video for me to make, because I got to answer some of your biggest online marketing challenges! In this video, I answered questions about which social…

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Back in MY Day…

When I first opened my private practice in 2004, I was one of the first in my area to build a website and marketing online. When you looked for a therapist in Boca Raton, boom, there I was. I didn’t even have to advertise for the first year or so in order to make it…

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