Just how important is it to find a niche for your private practice?
According to Christie Hays, LPC, its pretty important. Here’s what Christie had to say about it on Facebook:
After reading Christie’s comments, I just Knew I had to interview her for the podcast.
Here’s the thing about selecting your niche: It’s scary. Like REALLY scary. Even terrifying. But once you make the decision, something magical happens.
Because I know how difficult it can be to make the leap from “I help everyone” to “I help these clients”, I asked Christie to come and share her experience with us. Not an expert, not someone who has written a book about it. A real-world counselor who went through this process.
If you’re ready to make the leap into niche marketing, you can download my FREE Niche Selection checklist here:
Click Here to Download the Niche Selection Checklist
In this episode, Christie shares:
- How she overcame her scarcity mindset to select a niche
- The clients she works with and how she serves them
- How choosing a niche allowed her to create an “easier entry point” for her clients
- The impact selecting a niche has on her clinical work
- The biggest barrier to choosing a specialty
(RELATED: How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out)
Christie also offers her top tips for therapists and counselors who have decided they want to specialize, but don’t know exactly how to do this. If you’ve said, “I know I need to specialize, but I don’t know how to get started”, you’ll love the tips she shares in this interview.
Christie Hays, LPC, is dedicated to helping women find & proudly own their femininity, kick butt in the corporate world, and make perfectionism & burnout history. You can connect with her at www.counselingwithchristie.com or facebook.com/christiehaysLPC
If you’re ready to make the leap into niche marketing, you can download my FREE Niche Selection checklist here:
