Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #15: Not charging for missed sessions? Big Mistake

I stumbled upon this article by Marty Cooper, MFT, recently:

“Greedy Bastards!”: or, Why Paying for Missed Therapy Sessions is Good for You!

Before I even read the article, I knew it was going to be good. After I read it, I couldn’t wait to interview him for the podcast. I knew you would love him as much as I did!

You know I’m a big proponent of charging clients for missed sessions, both from a business perspective, but also from a self-worth perspective, valuing your time and what you have to offer.

Marty really opened my eyes with how not charging for missed sessions is actually detrimental to your clients and to the therapeutic relationship.

You can hear him explain this in depth in this interview.

In this interview, Marty reveals:

  • Exactly how he explains his policies to clients and WHY
  • Why allowing your clients to cancel is actually destructive
  • What it means if clients drop out of therapy when you assert your cancellation policy
  • How he markets himself to stand out in a saturated market (San Francisco)
  • How he moved from having to take any client to working with ideal clients that energize him
  • How developing strong and firm clinical boundaries has helped his practice grow.

Marty is a brilliant, deep thinker, and you’re really going to love what he shares with us here. Private Practice Podcast

Marty Cooper is an MFT in private practice in San Francisco.  For 10 years, he has specialized in the treatment of chronic anxiety and depression from a mindfulness perspective.  Since moving from institutional work and p/t private practice into full-time work, his practice has been steadily full or over-full.

He markets online, with a heavy emphasis on writing, and publishes through his own newsletter, website, “Psyched in SF,” Huffington Post, and through his collection of essays. You can visit his website at http://www.mlcooper.com/

He’s also written a book, Anxiety and Depression: 42 Essays on Overcoming the Wild Moods.