Are you struggling to attract clients as a generalist? Are you scared to take the next step and choose a niche for your practice? We’re here to help with a step-by-step guide to selecting your niche and real-world examples of why it is so important!
Learning to market your practice can be difficult – but having a niche actually makes it easier. Trust me, I’ve been there – afraid to narrow my client base with a specialty. But it’s an important step in establishing yourself and your business.
[Related Post: How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out]
We’ll look at three actionable steps to help you find the best, most fulfilling niche for you, and you can even download a worksheet to help guide you. It’s all about doing what’s best for you and for the clients you serve.
Click Here to Download the Niche Selection Checklist
In this episode we:
- Break down why you need a niche in your practice
- Address the fear that may be holding you back from choosing
- Walk through the actionable steps to find your specialty and build your business
Here’s a sneak peek at this episode:
>> [4:25] You can’t create compelling marketing material when you try to be all things to all people.
>> 7:40 By choosing a niche, even if it’s the wrong niche, you are going to learn how to build a business. Once you have those fundamental skills of how to build a business, you can say, “Okay, pivot. Let me go do something else.”
>> [11:14] It’s almost a benefit if you choose the wrong niche, because choosing the wrong niche is the only thing that is going to show you what it is you really want to do in life.
>> [12:48] You’ve got to make a commitment to yourself that you are not going to play that game with yourself, you’re going to choose a niche because there’s no such thing as the wrong one and you’re going to move forward with it.
Relevant Links:
- Learn how you should be marketing in this time of uncertainty! Reserve your copy of my FREE book, “Attracting Clients in Uncertain Times”
- Get the 12 MUST HAVES for your psychotherapy niche