Areas of Critical Ignorance: Invisible Barriers to Practice Growth

“Areas of Critical Ignorance” Don’t you love that title? I got it from a book I’m reading, “The Answer” by John Assaraf and Murray Smith. “Areas of critical ignorance”. It’s similar to the concept of “unconscious incompetence”, or you don’t know what you don’t know. However, areas of critical ignorance are those places that have…

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Podcast#10: Using Webinars as a Practice-Building Tool

Webinars are a fantastic way to market your practice. We see them all the time for marketing, coaching, even health and fitness. (They have been my own best source of connecting with potential clients.) But we don’t see them often from psychotherapists for the purpose of marketing private practice. That’s why when I met Tanisha…

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Podcast #9: How to Eliminate “Price Shoppers” in Private Practice

A few months ago, I asked you, “What’s your biggest frustration with online marketing for your private practice?” I must admit, the #1 answer surprised me. I explain what I found and why it surprised me in this podcast episode. In this podcast, I  also invited you to attend a free training I have coming…

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3 Online Marketing Mistakes that Could Be Costing You Psychotherapy Clients

When online marketing works for private practice, it can be one of the most consistent sources of new psychotherapy clients. But when it doesn’t work, it can be a source of frustration because many therapists have trouble figuring out what’s gone wrong. In this video, I share with you three common mistakes I see therapists…

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Podcast #8: Using Groups to Fill Your Private Practice

Many of you have heard me talk about “multiple streams of income” for your private practice. This means you are no longer relying solely on one-on-one therapy to generate revenue. Every truly successful therapist I’ve worked with has built multiple streams of income, and it would be a great way for you to add revenue…

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Make Yourself Google-icious (And Attract More New Clients Each Month)

Don’t you just love the sound of that word, “Google-icious”? I mean, who doesn’t want to be Google-icious? I sure do, and I bet you do too. So what exactly does “Google-icious” mean anyway? Well, it’s all about search engine rankings and search engine optimization (SEO). SEO is a cornerstone of attracting psychotherapy clients online.…

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Podcast #7: Practice Management Systems Demystified: Save Time, Money, and Frustration

Maybe you’re a bit like me… Until recently, the world of Practice Management Systems has been this big muddled up realm for me. That all changed when I did my latest podcast interview with Dr. Susan Litton, founder of PSYBooks. When I was in private practice, I used a Practice Management System that I hated:…

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Is It Time? Offering Your Products and Services Online

When you are relatively new in practice, your primary question is probably, “How can I get more clients?” However, as your psychotherapy private practice grows and matures, this question often shifts from how to get more counseling clients, to “How do I offer products and services that don’t require me to see more clients?” This…

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Crafting Your Online Strategy for Psychotherapists

It AIN’T about the website. There, I said it. Sorry, because I know many of you have spent thousands of dollars to create your website, and then thousands more on advertising to direct potential clients to your site. See, the problem is that your website IS important, but it’s not as important as many of you think it…

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Online Marketing for Psychotherapists

Online Marketing Q & A

This week’s post is a video entry where I answer a few of your questions about online marketing. Thanks to everyone who submitted questions. This was a really fun video for me to make, because I got to answer some of your biggest online marketing challenges! In this video, I answered questions about which social…

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