Marketing Funnels for Psychotherapists

Marketing Funnels for Psychotherapists

“Marketing funnels for psychotherapists? What the heck is a marketing funnel and why do I need one?” Marketing funnels have been around in the online/digital marketing world for a few years. They’ve proven their effectiveness in many different fields. While many psychotherapists have been slow to adopt this, marketing funnels are a powerful practice-building tool.

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Facebook Ads for Psychotherapists

Facebook Ads for Psychotherapists

If you’ve followed my work, you know I’m a HUGE fan of Facebook ads for Psychotherapists. In fact, in the past year, we’ve spent $115,710 on Facebook ads for our for our business. Why are we spending so much on Facebook ads? The short answer is that they outperform any other type of marketing right now.

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Podcast #36: Blogging for Psychotherapists

Blogging is a powerful tool to attract more therapy or counseling clients online. Not only does blogging help boost your search results, it positions you as a trusted authority so your potential clients know that you have the expertise to truly help them. But while we ALL know how important blogging is, very few therapists

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #35: Getting More Visitors to Your Psychotherapy Website

Do you have a psychotherapy website, but you’re not getting enough new client calls? Maybe you feel like you put all this work into building your website, but nobody finds it. Help is here! In this episode, I speak with Perry Rosenbloom, founder of Brighter Vision, a company that specializes in creating websites for therapists.

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #34: Using Workshops to Build Your Practice

Workshops are a fantastic way to build your practice. First, you generate revenue from the workshop itself, and serve clients that might not connect with you otherwise. Second, after the workshop, some of the attendees will want to continue working with you. Pretty nice, right? Jessica Marchena, LMHC has been using workshops in her practice

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #33: Break Through Burnout

Break Through Burnout.  Shhh. Can you keep a secret? 62% of therapists are suffering from burnout. Break Through Burnout. That’s right. People are counting on us to serve them, but many of us don’t have much to give. There’s this secret that we all have to look perfect on the outside for our clients when

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #32: Authenticity in Private Practice

Authenticity in Private Practice.  You know I love to talk about marketing. I’m a shameless marketing geek. (Big shocker, right?) Authenticity in Private Practice. But…. I know that business success, including private practice success, is so much more than the latest SEO update or changes to Instagram. Much of what drives (or hinders) your success

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast 31: Creating Programs that Serve Your Clients

Creating Programs that Serve Your Clients.  A new way to serve your clients, and a different lifestyle for yourself.  There comes a point in the private practice journey when you’re ready for more. A new way to serve your clients, and a different lifestyle for yourself. It’s not that you don’t love private practice, it’s

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #30: The Top 10 Most-Searched Therapy Specialties

Podcast #30: The Top 10 Most-Searched Therapy Specialties. What are your clients REALLY searching for when they search for a therapist? Jeff Guenther has the answer. Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising. By now you know I’m a HUGE fan of Facebook for psychotherapists. It’s been my #1 source of new clients since 2010. But until now, I haven’t talked much about advertising on Facebook. It’s time… In 2016, I spent $21,572 advertising on Facebook, and I learned

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