Facebook Ads for Psychotherapists
If you’ve followed my work, you know I’m a HUGE fan of Facebook ads for Psychotherapists. In fact, in the past year, we’ve spent $115,710 on Facebook ads for our “Done-for-You” marketing members and for our business. Why are we spending so much on Facebook ads? The short answer is that they outperform any other
9 Tips for Transitioning to a Fee-For-Service Private Practice
Wondering if it’s time for you to make the leap to a fee-for-service, or private pay practice? For many therapists in private practice, dropping insurance panels feels a bit like stepping off a cliff and hoping for the best. We’ve got some tips to show you how… $100,000 is an important threshold for private practice:
Podcast #36: Blogging for Psychotherapists
Blogging is a powerful tool to attract more therapy or counseling clients online. Not only does blogging help boost your search results, it positions you as a trusted authority so your potential clients know that you have the expertise to truly help them. But while we ALL know how important blogging is, very few therapists
Podcast #35: Getting More Visitors to Your Psychotherapy Website
Do you have a psychotherapy website, but you’re not getting enough new client calls? Maybe you feel like you put all this work into building your website, but nobody finds it. Help is here! In this episode, I speak with Perry Rosenbloom, founder of Brighter Vision, a company that specializes in creating websites for therapists.
Podcast #34: Using Workshops to Build Your Practice
Workshops are a fantastic way to build your practice. First, you generate revenue from the workshop itself, and serve clients that might not connect with you otherwise. Second, after the workshop, some of the attendees will want to continue working with you. Pretty nice, right? Jessica Marchena, LMHC has been using workshops in her practice
Podcast #33: Break Through Burnout
Shhh. Can you keep a secret? 62% of therapists are suffering from burnout. That’s right. People are counting on us to serve them, but many of us don’t have much to give. There’s this secret that we all have to look perfect on the outside for our clients when we’re actually struggling just to
Podcast #32: Authenticity in Private Practice
You know I love to talk about marketing. I’m a shameless marketing geek. (Big shocker, right?) But…. I know that business success, including private practice success, is so much more than the latest SEO update or changes to Instagram. Much of what drives (or hinders) your success in private practice goes beyond practice-building strategies and
Podcast 31: Creating Programs that Serve Your Clients
There comes a point in the private practice journey when you’re ready for more. A new way to serve your clients, and a different lifestyle for yourself. It’s not that you don’t love private practice, it’s just that you are ready to serve the world in a bigger, bolder way. That’s the journey today’s guest,
Podcast #30: The Top 10 Most-Searched Therapy Specialties
What are your clients REALLY searching for when they search for a therapist? Jeff Guenther has the answer. Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a therapist. Jeff has compiled a list of the
Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising
By now you know I’m a HUGE fan of Facebook for psychotherapists. It’s been my #1 source of new clients since 2010. But until now, I haven’t talked much about advertising on Facebook. It’s time… In 2016, I spent $21,572 advertising on Facebook, and I learned a LOT from it. In this episode I give you