Podcast #38: Video Marketing for Psychotherapists
Want a quick and FREE way to increase your new client calls? Video Marketing. Yep, really. Today’s guest, Brendan McClenahan, explains video marketing has been shown to increase website conversions by 150 – 200%. That means you could double or triple your new client calls from your website just be incorporating video. But you’re
Podcast #37: How to Make the Leap to a Private Pay Practice
Over the past 6 months or so, I’ve been hearing from a lot of you that you’re considering dropping insurance and building a private pay practice. We’ve touched on this in other podcast episodes, but after hearing all your questions and concerns, I knew it was time to discuss it again. And I immediately
How to Get Therapy Clients
If you’ve been struggling to fill your practice, it can feel like a guessing game. You’re left wondering how to get therapy clients consistently and predictably. It’s a frustrating place to be, and you’re not enjoying the dream of private practice that you always imagined for yourself. The secret to attracting more psychotherapy clients and
Starting a Private Practice: 3 Lessons Learned My First Year
Starting a private practice is the realization of a dream, but there’s also a lot to learn. With everything you have to learn, the first year in practice can be rough. Starting a private practice is much harder than most therapists expect it will be. The good news is that when you get yourself off
Marketing Funnels for Psychotherapists
“Marketing funnels for psychotherapists? What the heck is a marketing funnel and why do I need one?” Marketing funnels have been around in the online/digital marketing world for a few years. They’ve proven their effectiveness in many different fields. While many psychotherapists have been slow to adopt this, marketing funnels are a powerful practice-building tool.
Facebook Ads for Psychotherapists
If you’ve followed my work, you know I’m a HUGE fan of Facebook ads for Psychotherapists. In fact, in the past year, we’ve spent $115,710 on Facebook ads for our “Done-for-You” marketing members and for our business. Why are we spending so much on Facebook ads? The short answer is that they outperform any other
Podcast #36: Blogging for Psychotherapists
Blogging is a powerful tool to attract more therapy or counseling clients online. Not only does blogging help boost your search results, it positions you as a trusted authority so your potential clients know that you have the expertise to truly help them. But while we ALL know how important blogging is, very few therapists
Podcast #35: Getting More Visitors to Your Psychotherapy Website
Do you have a psychotherapy website, but you’re not getting enough new client calls? Maybe you feel like you put all this work into building your website, but nobody finds it. Help is here! In this episode, I speak with Perry Rosenbloom, founder of Brighter Vision, a company that specializes in creating websites for therapists.
Podcast #34: Using Workshops to Build Your Practice
Workshops are a fantastic way to build your practice. First, you generate revenue from the workshop itself, and serve clients that might not connect with you otherwise. Second, after the workshop, some of the attendees will want to continue working with you. Pretty nice, right? Jessica Marchena, LMHC has been using workshops in her practice
Podcast #33: Break Through Burnout
Shhh. Can you keep a secret? 62% of therapists are suffering from burnout. That’s right. People are counting on us to serve them, but many of us don’t have much to give. There’s this secret that we all have to look perfect on the outside for our clients when we’re actually struggling just to