Podcast #40: Self Care for Psychotherapists
Why do psychotherapists, who love to recommend self care to their clients, find it so difficult to practice self-care in their own lives? In other words, they try to sell something they don’t practice. As psychotherapists, we often make meaningful impacts on the lives of our clients and this can be tremendously gratifying but
Podcast #39: 8 Surprising Things I Learned About Myself While Growing my Business
A breakthrough is about moving past obstacles and hurtles that hold you back, both physically and mentally. This podcast episode is the most personal podcast I’ve ever recorded. There is no guest, I am flying solo. It’s easy to see successful people and feel like they’re successful because it was easy for them. But
Podcast #38: Video Marketing for Psychotherapists
Want a quick and FREE way to increase your new client calls? Video Marketing. Yep, really. Today’s guest, Brendan McClenahan, explains video marketing has been shown to increase website conversions by 150 – 200%. That means you could double or triple your new client calls from your website just be incorporating video. But you’re
Podcast #37: How to Make the Leap to a Private Pay Practice
Over the past 6 months or so, I’ve been hearing from a lot of you that you’re considering dropping insurance and building a private pay practice. We’ve touched on this in other podcast episodes, but after hearing all your questions and concerns, I knew it was time to discuss it again. And I immediately
How to Get Therapy Clients
If you’ve been struggling to fill your practice, it can feel like a guessing game. You’re left wondering how to get therapy clients consistently and predictably. It’s a frustrating place to be, and you’re not enjoying the dream of private practice that you always imagined for yourself. The secret to attracting more psychotherapy clients and
Starting a Private Practice: 3 Lessons Learned My First Year
Starting a private practice is the realization of a dream, but there’s also a lot to learn. With everything you have to learn, the first year in practice can be rough. Starting a private practice is much harder than most therapists expect it will be. The good news is that when you get yourself off
Marketing Funnels for Psychotherapists
“Marketing funnels for psychotherapists? What the heck is a marketing funnel and why do I need one?” Marketing funnels have been around in the online/digital marketing world for a few years. They’ve proven their effectiveness in many different fields. While many psychotherapists have been slow to adopt this, marketing funnels are a powerful practice-building tool.
Facebook Ads for Psychotherapists
If you’ve followed my work, you know I’m a HUGE fan of Facebook ads for Psychotherapists. In fact, in the past year, we’ve spent $115,710 on Facebook ads for our “Done-for-You” marketing members and for our business. Why are we spending so much on Facebook ads? The short answer is that they outperform any other
9 Tips for Transitioning to a Fee-For-Service Private Practice
Wondering if it’s time for you to make the leap to a fee-for-service, or private pay practice? For many therapists in private practice, dropping insurance panels feels a bit like stepping off a cliff and hoping for the best. We’ve got some tips to show you how… $100,000 is an important threshold for private practice:
Podcast #36: Blogging for Psychotherapists
Blogging is a powerful tool to attract more therapy or counseling clients online. Not only does blogging help boost your search results, it positions you as a trusted authority so your potential clients know that you have the expertise to truly help them. But while we ALL know how important blogging is, very few therapists