The Purchase-Driven Client

How does a client find you online? Well, let me start by telling you how clients USED to find you (and me) online. They used to go to Google and type in a search something like this: “Marriage Counselor Boca Raton” or “Psychologist Chicago”. Clients would then click on the first name in the list.

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Can You Be Successful without a PhD?

I know many of you question whether you need to get a PhD to be successful in your private practice. Well, it usually depends on what your goals are. Here’s an excellent article discussing the options and how to make the decision. https://www.apa.org/action/science/clinical/education-training From my own personal experience, and from the therapists I’ve worked to

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Blast off!

When I first got started in my practice 9 years ago, I struggled. I struggled to make ends meet. I struggled to find clients. I struggled to get the fees I wanted to get. I struggled to build a consistent base of referrals. I felt as though I was failing miserably. So much so that

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You Can’t Get Clients You Can’t Find: Reachability

If you’re struggling to attract more clients to your practice and you can’t understand why, you may be missing a key element in the marketing formula: reachability. In this video, I’ll explain the concept of reachability and show you how applying it can fill your psychotherapy practice. If you’re trying to find a more “reachable”

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Psychotherapy Secrets Revealed

Do you ever find yourself frustrated by a client who pushes you to give specific advice to a problem? Psychotherapy Secrets Revealed. Gotten uncomfortable with discussing the nature of the client’s problem? Worked with a client who always wants to know “why”, even when you have no idea? How about those clients who are frustrated

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Psychotherapist-Patient Privilege

 I’m thrilled to bring you a guest blog post from Leisa Wintz, a friend of mine who is a therapist AND attorney. This gives her a rare insight into the needs of psychotherapists and how they can protect themselves from legal difficulty. DO YOU HAVE TO TESTIFY? IS THERE A PRIVILEGE? HAS IT BEEN WAIVED?

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Taking a Flight Lesson from the Blue Angels

We can put this same power of mental preparation to work for us. Prior to conducting a phone consultation with a potential new client, I spent a few moments and go through exactly how I want the conversation to go. I rehearse what I will say, I rehearse what the client might say, and I envision us building a positive rapport during this call. I always end this visualization with the client scheduling an appointment.

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Are You Hip to the New HIPAA Regs?

Have any plans for this weekend? Well, you might want to plan an afternoon of quality time with the new HIPAA regulations, just released last week, and effective this month! (Although they go into effect this month, you have until September of this year to become fully compliant.) These updates clarify how use can use

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Social Media Strategy: What Therapists Can Learn from Zuck

Close your eyes for a minute, and try to think back 9 years ago. The year was 2004. Back in the day when we communicated with email forwards and an occasional photo if our internet connection was fast enough. It was a simpler time, when we used telephones to talk to our friends and traditional

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Planning for Valentine’s Day

If you work with couples, this is your time of year! We are one month away from Valentine’s Day, and love is in the air. Your private practice can take advantage of this by offering special promotions to new and existing clients. This is a powerful way to introduce your practice to new clients, and

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