The Biggest Misconception About Marketing

I specialize in helping therapists market themselves and attract new clients. It’s something I love to do, and I am grateful every day that I get to do this work and help so many others serve their clients. I find marketing to be the peak of creativity; it challenges me to do my best work. And then it challenges me to find a way to be even better than that. I have fun with it, and look forward to finding new and better ways to help all of you.

Is this your marketing face? It shouldn't be.

Is this your marketing face? It shouldn’t be.

But I get that many (okay, most) of you simply don’t feel that way. You see marketing  as forcing yourself on someone else. You see it as being pushy and “salesy”. You see it as something to do when you are desperate for clients. I even had someone tell me recently that she felt like she was prostituting herself when she tried to market. Yuck, yuck, yuck.

PLEASE don’t do anything that feels like you are prostituting yourself. No one wants to feel that way, and no clinician should ever have to feel that way. In fact, the biggest misconception about marketing is that it DOES feel that way. It shouldn’t. Not at all. If it does, you are doing it wrong. So stop what you are doing immediately. You are a highly trained professional with the power to transform your clients’ lives. Stop and think about that for a minute. It’s pretty amazing, right?  Think for a moment of five people whose lives you’ve already transformed. Maybe some of these people wouldn’t even be alive today if it wasn’t for your work. That is the beauty of our field.That is your greatest gift.

Marketing is all about you sharing this gift with those in need. It’s about connecting with others that have a problem you can fix. Because when you connect with these people, it brings out the best in both of you.

I call these people “clients you are called to serve”.  And marketing is all about connecting them with you. There is nothing icky or yucky about that right? You are meant serve these clients, but if they can’t find you, you both lose. You don’t want that, and I don’t want that for you.

So please stop any icky or yucky marketing activities right now. It’s not in your highest interest, and you probably aren’t getting the results you truly want. Heck, it could even be working against you.

Instead, think about how you can create a connection with the clients you are called to serve. Just for now, stop thinking about getting new clients. Just for now, ask yourself, “How can I truly serve my ideal clients?” Because this will allow you to connect with them in a whole new way. Once you understand that principle, you will fall in love with marketing. Okay, well maybe not ALL of you will fall in love with it like I have. But some of you will. And for others of you, you won’t dread it anymore. You certainly won’t feel like you’re prostituting yourselves.

Does this mean it won’t be a little scary? No, sorry. Anything that stretches you out of your comfort zone will feel scary. But that’s okay. Scary is good. And as you test your limits, you’ll find that it takes more and more to scare you. You’ll learn a deep sense of self-confidence and self-sufficiency. Please don’t let scary scare you off.

If you have that icky feeling about marketing, and try to avoid it at all costs, why not let me help? Email me (jennifer@thrivingtherapypractice.com) to schedule a complimentary strategy session and let me help you figure out where it’s not working for you.