You Can’t Get Clients You Can’t Find: Reachability
If you’re struggling to attract more clients to your practice and you can’t understand why, you may be missing a key element in the marketing formula: reachability. In this video, I’ll explain the concept of reachability and show you how applying it can fill your psychotherapy practice. If you’re trying to find a more “reachable”…
Psychotherapist-Patient Privilege
I’m thrilled to bring you a guest blog post from Leisa Wintz, a friend of mine who is a therapist AND attorney. This gives her a rare insight into the needs of psychotherapists and how they can protect themselves from legal difficulty. DO YOU HAVE TO TESTIFY? IS THERE A PRIVILEGE? HAS IT BEEN WAIVED?…
Are You Hip to the New HIPAA Regs?
Have any plans for this weekend? Well, you might want to plan an afternoon of quality time with the new HIPAA regulations, just released last week, and effective this month! (Although they go into effect this month, you have until September of this year to become fully compliant.) These updates clarify how use can use…
Social Media Strategy: What Therapists Can Learn from Zuck
Close your eyes for a minute, and try to think back 9 years ago. The year was 2004. Back in the day when we communicated with email forwards and an occasional photo if our internet connection was fast enough. It was a simpler time, when we used telephones to talk to our friends and traditional…
Planning for Valentine’s Day
If you work with couples, this is your time of year! We are one month away from Valentine’s Day, and love is in the air. Your private practice can take advantage of this by offering special promotions to new and existing clients. This is a powerful way to introduce your practice to new clients, and…
Two Must-Have, Super-Cool Free Facebook Goodies
Since helping therapists build Facebook marketing for their private practices has become such a big percentage of my work, I get to devote some time each week to playing around online “researching” social media. (You should see me explaining to my husband that, yes, I am really working!) Anyway, found these two super-cool Facebook apps…
Claim your FREE E-Book!
Ready to get started with social media? I’ve assembled everything you need to know in my newly released e-book, “Facebook Marketing: Secrets for Private Practice Success”. Download your free copy today and put the power of social media to work attracting new clients!
Attracting New Therapy Clients
I consult with psychotherapists (therapists, counselors, and psychologists) each week on how to build and maintain thriving therapy practices. And whenever I work with a new client, the first question they always ask is “How do I get new therapy clients?” If you were to hire me, would that be your first question? Probably so.…
Psychotherapy Practice-Building: New Clients
Many psychotherapists don’t like to think of themselves as marketers. However, if you’re in private practice, the question isn’t whether or not to market, it’s how effective are you at marketing? Marketing is about the impression clients have of you and your capabilities for helping them. This impression is formed whenever you speak with existing…
Psychotherapy Marketing – Creating a Website
The percentage of therapists, psychologists and counselors with websites is still relatively small, while the percentage of clients who utilize the web to search for a therapist grows each month. If you are building a private practice, or are seeking new counseling clients, it pays to be easily found online. Therapists need to have websites. Why?…