Podcast #34: Using Workshops to Build Your Practice
Workshops are a fantastic way to build your practice. First, you generate revenue from the workshop itself, and serve clients that might not connect with you otherwise. Second, after the workshop, some of the attendees will want to continue working with you. Pretty nice, right? Jessica Marchena, LMHC has been using workshops in her practice…
Podcast #33: Break Through Burnout
Break Through Burnout. Shhh. Can you keep a secret? 62% of therapists are suffering from burnout. Break Through Burnout. That’s right. People are counting on us to serve them, but many of us don’t have much to give. There’s this secret that we all have to look perfect on the outside for our clients when…
Podcast #32: Authenticity in Private Practice
Authenticity in Private Practice. You know I love to talk about marketing. I’m a shameless marketing geek. (Big shocker, right?) Authenticity in Private Practice. But…. I know that business success, including private practice success, is so much more than the latest SEO update or changes to Instagram. Much of what drives (or hinders) your success…
Podcast #30: The Top 10 Most-Searched Therapy Specialties
Podcast #30: The Top 10 Most-Searched Therapy Specialties. What are your clients REALLY searching for when they search for a therapist? Jeff Guenther has the answer. Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a…
Podcast #27: Finding Your Niche in Private Practice
Just how important is it to find a niche for your private practice? According to Christie Hays, LPC, its pretty important. Here’s what Christie had to say about it on Facebook: After reading Christie’s comments, I just Knew I had to interview her for the podcast. Here’s the thing about selecting your niche: It’s scary.…
Podcast #26: How to Charge What You’re Worth in Private Practice
“There’s NO WAY I could charge $150 per hour and find clients willing to pay those fees each week.” This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can…
Podcast #25: How to Serve Clients with Your Marketing
Are you considering moving beyond a traditional private practice? Do you dream of serving more clients and making a bigger impact on the world? Dr. Susan Peirce Thompson created Bright Line Eating, a program that has served clients all over the world, and in this episode, she shares just how she did that. Susan is the…
Podcast #23: Increase the Effectiveness of Your Communication
As a professional, it’s essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That’s the foundation of all human communication. “Trust is REQUIRED for people to do business with you“, explains Dr. Simone Alicia, our guest in this episode. Trust is built through effective communication. When you see yourself as…
Podcast #20: 5 Lessons Learned the First Two Years of Private Practice
When Sofia Robirosa started her practice in 2014, she had to learn to walk through her fear and anxiety to build her practice. She started small her first year, getting herself “ready”. But by the second year, she was off to the races. Now, she has a thriving, private-pay practice, and helps clients “enjoy the…
Podcast #19 – Recreating Your Money Story
“What if everything you’ve been taught about money is wrong?” That’s the question Kate Beeders, Mindset, Money, & Marketing Expert, answers for you in this episode of “Profiles in Practice Success”. Kate believes that your money story represents how you show up in the world, how you run your practice, and how you market yourself.…