Podcast #30: The Top 10 Most-Searched Therapy Specialties
Podcast #30: The Top 10 Most-Searched Therapy Specialties. What are your clients REALLY searching for when they search for a therapist? Jeff Guenther has the answer. Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a…
Podcast #25: How to Serve Clients with Your Marketing
Are you considering moving beyond a traditional private practice? Do you dream of serving more clients and making a bigger impact on the world? Dr. Susan Peirce Thompson created Bright Line Eating, a program that has served clients all over the world, and in this episode, she shares just how she did that. Susan is the…
Podcast #24: 5 Things Therapists Can Do Right Now to Boost SEO
Quick! What’s the first thing pops into your mind when I say, “SEO”? Did you say “keywords”? Keywords have become synonymous with SEO for many of us. But what exactly does that mean? Keywords are essential to SEO, but they’re not the only thing that matters. AND keywords are used differently today than they were…
Podcast #23: Increase the Effectiveness of Your Communication
As a professional, it’s essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That’s the foundation of all human communication. “Trust is REQUIRED for people to do business with you“, explains Dr. Simone Alicia, our guest in this episode. Trust is built through effective communication. When you see yourself as…
Podcast #20: 5 Lessons Learned the First Two Years of Private Practice
When Sofia Robirosa started her practice in 2014, she had to learn to walk through her fear and anxiety to build her practice. She started small her first year, getting herself “ready”. But by the second year, she was off to the races. Now, she has a thriving, private-pay practice, and helps clients “enjoy the…
How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out
If you’ve recently started a private practice, you’ve probably already heard, “you’ve got to choose a niche”. You get it, right? But how do you narrow it down when you’re still figuring out what you love to do? This is the Catch-22 that snags many therapists launching a practice.
Podcast #16: Moving Past Your Limitations
Susanne Mealer, LCSW, started as one of my first coaching and training clients, and has turned in to a dear friend. Susanne is an author and international speaker, in addition to running a successful private practice specializing in treating trauma and dissociation.
Psychotherapy Practice-Building: Beyond SEO
Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.
Podcast #15: Not charging for missed sessions? Big Mistake
I stumbled upon this article by Marty Cooper, MFT, recently: “Greedy Bastards!”: or, Why Paying for Missed Therapy Sessions is Good for You! Before I even read the article, I knew it was going to be good.
Why Most Practice-Building Efforts Fail…
“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,…