Preparing Your Private Practice for Coronavirus
Life as we know it has gotten turned upside down recently. And preparing your private practice for coronavirus is top of mind for most. We are suddenly in our homes, trying to figure out a way to take care of our clients, while also taking care of ourselves and our businesses. As a therapist, you…
Online Marketing Trends for Therapists. How I Stopped Wasting Time with Marketing and Figured Out How to Actually Get More Clients
When I first started out in private practice, I was a good therapist who had no idea how to get clients. I was focused on breaking the 6-figure mark. This represented success and freedom to me. I really wanted to a 6-figure practice with a steady stream of new clients. so I wouldn’t have to go…
Private Practice Online Marketing Trends for Therapists in 2020
2020 is upon us! As a psychotherapist in private practice, it’s essential that you stay on top of the marketing trends in our industry and know online marketing trends for therapists. Over the past year, we’ve seen a huge de-stigmatization of mental health issues in general and therapy in specific. (Thank you Michael Phelps and…
Online Marketing Trends for Psychotherapists
Is one of your goals to grow your practice in 2019? With so many different marketing strategies, it can get confusing trying to figure out what to work on. These 7 online marketing trends for therapists will help you shape your marketing strategy for the year. Psychotherapy marketing and practice-building continues to get more sophisticated…
Podcast #34: Using Workshops to Build Your Practice
Workshops are a fantastic way to build your practice. First, you generate revenue from the workshop itself, and serve clients that might not connect with you otherwise. Second, after the workshop, some of the attendees will want to continue working with you. Pretty nice, right? Jessica Marchena, LMHC has been using workshops in her practice…
Podcast #33: Break Through Burnout
Break Through Burnout. Shhh. Can you keep a secret? 62% of therapists are suffering from burnout. Break Through Burnout. That’s right. People are counting on us to serve them, but many of us don’t have much to give. There’s this secret that we all have to look perfect on the outside for our clients when…
Podcast #32: Authenticity in Private Practice
Authenticity in Private Practice. You know I love to talk about marketing. I’m a shameless marketing geek. (Big shocker, right?) Authenticity in Private Practice. But…. I know that business success, including private practice success, is so much more than the latest SEO update or changes to Instagram. Much of what drives (or hinders) your success…
Podcast #27: Finding Your Niche in Private Practice
Just how important is it to find a niche for your private practice? According to Christie Hays, LPC, its pretty important. Here’s what Christie had to say about it on Facebook: After reading Christie’s comments, I just Knew I had to interview her for the podcast. Here’s the thing about selecting your niche: It’s scary.…
Online Marketing Trends for Psychotherapists in 2017
Is one of your goals to grow your practice in 2017? Maybe learn how to attract more private practice clients online? If so, then watch out for these 7 trends that will shape online marketing for psychotherapists over the next year. 1. Content Marketing. Smart Insights considers content marketing to be a “MegaTrend” for 2017. I…
Podcast #26: How to Charge What You’re Worth in Private Practice
“There’s NO WAY I could charge $150 per hour and find clients willing to pay those fees each week.” This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can…