Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

Podcast #11: Share Your Message with the World: Podcasting for Psychotherapists

From teacher to actor to social worker, Stuart Fensterheim, is making his mark helping couples reconnect with the people that are most important to in their lives. He does this with his direct work with couples (couples counseling as well as retreats), and he also does it with over 10,000 people in 26 countries through…

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Online Marketing for Psychotherapists

Online Marketing Q & A

This week’s post is a video entry where I answer a few of your questions about online marketing. Thanks to everyone who submitted questions. This was a really fun video for me to make, because I got to answer some of your biggest online marketing challenges! In this video, I answered questions about which social…

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Back in MY Day…

When I first opened my private practice in 2004, I was one of the first in my area to build a website and marketing online. When you looked for a therapist in Boca Raton, boom, there I was. I didn’t even have to advertise for the first year or so in order to make it…

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Stopping at the Start

“Most people stop at the start.” Bob Proctor The first time I heard this quote, it was like a shock of electricity ran through me. I realized immediately that I was one of those who has spent way too much time stopping at the start. Maybe you’re like me, and you just intuitively get this…

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Identifying Mental Barriers to Success

When things are not going as well as we would like, we often look for external factors as the cause. For instance, if you don’t have a full schedule in your practice, have you heard yourself saying something like this? It’s summer, it’s always slow in the summer. There’s a recession, people don’t want to…

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The 7 Lies Therapists Tell Themselves That Keep Them Struggling, Broke, and Overwhelmed

We all have these little lies we tell ourselves. We even have the little lies that we tell each other. Often these little lies help us get through difficult situations. (One of my favorite little lies to myself at the moment is “my kids are just about to reach the age where they stop fighting…

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Are you costing yourself clients?

Here’s a quick quiz. What do you do when a new client calls? Let it go to voice mail and don’t return the call. Return the call as soon as possible; otherwise, they’ll schedule with another therapist first. Take the call and sort of fumble my way through it, hoping they don’t hear the uncertainty…

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Turning Your Passion into Your Practice

Ever wonder if you are on the right path in your life? Well, when you are on the right path, life just comes together for us. And when you’re off the path, well, I think we all know what that’s like. Gina Bender, founder of the Reinvention Studio, specializes in helping women find their divine…

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The Purchase-Driven Client

How does a client find you online? Well, let me start by telling you how clients USED to find you (and me) online. They used to go to Google and type in a search something like this: “Marriage Counselor Boca Raton” or “Psychologist Chicago”. Clients would then click on the first name in the list.…

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