Podcast #34: Using Workshops to Build Your Practice

Workshops are a fantastic way to build your practice.

First, you generate revenue from the workshop itself, and serve clients that might not connect with you otherwise.

Second, after the workshop, some of the attendees will want to continue working with you. Pretty nice, right?

Jessica Marchena, LMHC has been using workshops in her practice for 2 years, and in this interview, she shares how to make this successful, what she’s learned along the way, and even shares her advice if you are just starting out with workshops in your practice.

(Related: Using Groups to Fill Your Practice)

In this interview, Jessica shares with us her top tips for using workshops to build your practice:

  • Her 3 strategies to attract workshop attendees
  • The marketing timeline to ensure you get
  • What works (and what doesn’t) with online marketing
  • Enrolling current and past clients

hcc-pinkJessica and I also both discuss our personal experience getting started with workshops. (Spoiler alert: It’s TOUGH!) It can be difficult in the beginning when it feels like you’re doing the right things, but not getting clients to sign up. However, stick with it, because once you figure out your system, workshops are one of the best ways to grow your practice.

If you are interested in learning more about Jessica and her Hold Me Tight workshop, visit http://HMTFlorida.com