Podcast Cover

Podcast #27: Finding Your Niche in Private Practice

Just how important is it to find a niche for your private practice?

According to Christie Hays, LPC, its pretty important. Here’s what Christie had to say about it on Facebook:

Psychotherapy Niche Marketing

After reading Christie’s comments, I just Knew I had to interview her for the podcast.

Here’s the thing about selecting your niche: It’s scary. Like REALLY scary. Even terrifying. But once you make the decision, something magical happens.

Because I know how difficult it can be to make the leap from “I help everyone” to “I help these clients”, I asked Christie to come and share her experience with us. Not an expert, not someone who has written a book about it. A real-world counselor who went through this process.

If you’re ready to make the leap into niche marketing, you can download my FREE Niche Selection checklist here:

Click Here to Download the Niche Selection Checklist

In this episode, Christie shares:

  • How she overcame her scarcity mindset to select a niche
  • The clients she works with and how she serves them
  • How choosing a niche allowed her to create an “easier entry point” for her clients
  • The impact selecting a niche has on her clinical work
  • The biggest barrier to choosing a specialty

(RELATED: How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out)

christie-haysChristie also offers her top tips for therapists and counselors who have decided they want to specialize, but don’t know exactly how to do this. If you’ve said, “I know I need to specialize, but I don’t know how to get started”, you’ll love the tips she shares in this interview.

Christie Hays, LPC, is dedicated to helping women find & proudly own their femininity, kick butt in the corporate world, and make perfectionism & burnout history. You can connect with her at www.counselingwithchristie.com or facebook.com/christiehaysLPC

 

 

If you’re ready to make the leap into niche marketing, you can download my FREE Niche Selection checklist here:

Click Here to Download the Niche Selection Checklist