One size does NOT fit all when it comes to online marketing for private practice.
Your online marketing strategy, as well as your overall marketing strategy, should be dictated by where you are in your practice development, and the size of your practice. In this video, I share with you three “tiers” of private practice, and how to create an online marketing strategy for each.
Click Here to Download The Marketing Matrix “Customize Your Online Marketing Strategy”
Therapists who have reached a “plateau” in their practice growth are often stuck because they are trying to do more of the same marketing that got them to their current level. However, that is rarely the way to grow a private practice. If your practice has reached a plateau, it could be that you are trying to work harder doing more of what has worked for you in the past. A better way to approach this is to become strategic and market for the practice you want to have. I will often tell my clients, “What got you to this level isn’t what is going to take you to the next level.”
As we near the end of the year, and you begin setting goals for 2016, instead of looking at where you are right now, start with where you want to be, and then figure out what you need to do to get yourself there. This handout, which details the three levels of private practice, and the marketing strategies for each, is a great place to start.
Click Here to Download The Marketing Matrix “Customize Your Online Marketing Strategy”