Social Media for Psychotherapists: The Ultimate Practice-Building Tool

Let’s just get right to it… Social media is greatest practice-building tool EVER for psychotherapists. Facebook allows us to connect with clients as never before. Yes, social media is THAT powerful for building a highly-profitable private practice. There is no other marketing tool this powerful to attract clients, build a following, and position yourself as a trusted authority

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Psychotherapy Practice-Building: Beyond SEO

Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.

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Podcast #14: Facebook Q & A with Jennifer

Several times a year, I do a Q & A podcast edition, where I get to answer your most pressing practice-building questions. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!)

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5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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Online Marketing for Psychotherapists

Death of the Homepage

When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?

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Customized Marketing for Psychotherapists

One Size Does NOT Fit All: Customize Your Online Marketing Strategy

One size does NOT fit all when it comes to online marketing for private practice. Your online marketing strategy, as well as your overall marketing strategy, should be dictated by where you are in your practice development, and the size of your practice. In this video, I share with you three “tiers” of private practice,

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Podcast#10: Using Webinars as a Practice-Building Tool

Webinars are a fantastic way to market your practice. We see them all the time for marketing, coaching, even health and fitness. (They have been my own best source of connecting with potential clients.) But we don’t see them often from psychotherapists for the purpose of marketing private practice. That’s why when I met Tanisha

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Podcast #9: How to Eliminate “Price Shoppers” in Private Practice

A few months ago, I asked you, “What’s your biggest frustration with online marketing for your private practice?” I must admit, the #1 answer surprised me. I explain what I found and why it surprised me in this podcast episode. In this podcast, I  also invited you to attend a free training I have coming

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3 Online Marketing Mistakes that Could Be Costing You Psychotherapy Clients

When online marketing works for private practice, it can be one of the most consistent sources of new psychotherapy clients. But when it doesn’t work, it can be a source of frustration because many therapists have trouble figuring out what’s gone wrong. In this video, I share with you three common mistakes I see therapists

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The Most Important Element of a Psychotherapy Website

What do you picture when you imagine a top-notch psychotherapy website? You might envision a beautiful layout with professional images and attractive colors. You may think of a place to showcase your work and your accomplishments. You may even see yourself offering products and services online. While these are all important parts of a website,

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