Stopping at the Start

“Most people stop at the start.” Bob Proctor The first time I heard this quote, it was like a shock of electricity ran through me. I realized immediately that I was one of those who has spent way too much time stopping at the start. Maybe you’re like me, and you just intuitively get this

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REALLY Understanding your Ideal Client

Yesterday, I had an amazing experience with someone who truly, deeply understood her ideal client. In fact, she understands them so well, her entire business is built around serving their needs. Now you know I’ve been nagging encouraging you all to really understand your ideal client. It’s truly an evolutionary process, but once you get

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Are you costing yourself clients?

Here’s a quick quiz. What do you do when a new client calls? Let it go to voice mail and don’t return the call. Return the call as soon as possible; otherwise, they’ll schedule with another therapist first. Take the call and sort of fumble my way through it, hoping they don’t hear the uncertainty

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The Best Social Media for Therapists

Last week, I was honored to have Tiffany Doner join my Monthly Practice-Building Success Workshop in Boca Raton. (If you’re in the South Florida area, you really should join us for this inspirational, educational, and connection-making event. To learn more about the August workshop, “Marketing to the Affluent”, click here.) Tiffany is a local expert

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The Biggest Misconception About Marketing

I specialize in helping therapists market themselves and attract new clients. It’s something I love to do, and I am grateful every day that I get to do this work and help so many others serve their clients. I find marketing to be the peak of creativity; it challenges me to do my best work.

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Turning Your Passion into Your Practice

Ever wonder if you are on the right path in your life? Well, when you are on the right path, life just comes together for us. And when you’re off the path, well, I think we all know what that’s like. Gina Bender, founder of the Reinvention Studio, specializes in helping women find their divine

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The Purchase-Driven Client

How does a client find you online? Well, let me start by telling you how clients USED to find you (and me) online. They used to go to Google and type in a search something like this: “Marriage Counselor Boca Raton” or “Psychologist Chicago”. Clients would then click on the first name in the list.

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You Can’t Get Clients You Can’t Find: Reachability

If you’re struggling to attract more clients to your practice and you can’t understand why, you may be missing a key element in the marketing formula: reachability. In this video, I’ll explain the concept of reachability and show you how applying it can fill your psychotherapy practice. If you’re trying to find a more “reachable”

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Planning for Valentine’s Day

If you work with couples, this is your time of year! We are one month away from Valentine’s Day, and love is in the air. Your private practice can take advantage of this by offering special promotions to new and existing clients. This is a powerful way to introduce your practice to new clients, and

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Attracting New Therapy Clients

I consult with psychotherapists (therapists, counselors, and psychologists) each week on how to build and maintain thriving therapy practices. And whenever I work with a new client, the first question they always ask is “How do I get new therapy clients?” If you were to hire me, would that be your first question? Probably so.

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