find your niche concept on blackboard

How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out

If you’ve recently started a private practice, you’ve probably already heard, “you’ve got to choose a niche”. You get it, right? But how do you narrow it down when you’re still figuring out what you love to do? This is the Catch-22 that snags many therapists launching a practice.

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cheerful woman using laptop computer at home

5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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Podcast Cover

Podcast #12: Branding for Psychotherapists

Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice? Well, that’s exactly what I’ve done for you in this podcast! From. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!

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Fee-for-Service Private Practice

9 Tips for Transitioning to a Fee-For-Service Private Practice

$100,000 is an important threshold for private practice: At this level therapists start to really take themselves seriously, see themselves as business owners, and grow into their professional identities. This is the level where you truly start to become profitable, and you are really sharing your gifts with the world.One of the things I’m known for

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Marketing a private practice

Why Most Practice-Building Efforts Fail…

“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,

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Customized Marketing for Psychotherapists

One Size Does NOT Fit All: Customize Your Online Marketing Strategy

One size does NOT fit all when it comes to online marketing for private practice. Your online marketing strategy, as well as your overall marketing strategy, should be dictated by where you are in your practice development, and the size of your practice. In this video, I share with you three “tiers” of private practice,

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Katie K. May, MS, NCC, LPC (2)

Podcast #8: Using Groups to Fill Your Private Practice

Many of you have heard me talk about “multiple streams of income” for your private practice. This means you are no longer relying solely on one-on-one therapy to generate revenue. Every truly successful therapist I’ve worked with has built multiple streams of income, and it would be a great way for you to add revenue

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Search Engine Optimization for Psychotherapists

Make Yourself Google-icious (And Attract More New Clients Each Month)

Don’t you just love the sound of that word, “Google-icious”? I mean, who doesn’t want to be Google-icious? I sure do, and I bet you do too. So what exactly does “Google-icious” mean anyway? Well, it’s all about search engine rankings and search engine optimization (SEO). SEO is a cornerstone of attracting psychotherapy clients online.

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fishing-image

Three Questions You Must Answer to Attract More Psychotherapy Clients

My first ever job was as my father’s first mate on a charter fishing boat. This meant getting up at 5:00 on the weekends (as a TEENAGER!), driving to the marina, prepping the boat, and helping out throughout the day. My dad’s clients would come from throughout the northeast for these fishing trips, and one

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an interview with Dr. Lana Stern

Podcast #4: The Importance of Becoming a Specialist In Your Practice

LANA M. STERN, PH.D, P.A. is a Licensed Psychologist, Licensed Marriage and Family Therapist, Parent Coordinator, Florida Supreme Court Certified Mediator.  Dr. Stern has been in private practice in the Coral Gables, Florida area for the past 25 years.  She is a member of the American Psychological Association, Florida and Dade County Psychological Associations, International

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