How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out

If you’ve recently started a private practice, you’ve probably already heard, “you’ve got to choose a niche”. You get it, right? But how do you narrow it down when you’re still figuring out what you love to do? This is the Catch-22 that snags many therapists launching a practice.

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5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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Podcast #12: Branding for Psychotherapists

Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice? Well, that’s exactly what I’ve done for you in this podcast! From. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!

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Marketing a private practice

Why Most Practice-Building Efforts Fail…

“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,

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Customized Marketing for Psychotherapists

One Size Does NOT Fit All: Customize Your Online Marketing Strategy

One size does NOT fit all when it comes to online marketing for private practice. Your online marketing strategy, as well as your overall marketing strategy, should be dictated by where you are in your practice development, and the size of your practice. In this video, I share with you three “tiers” of private practice,

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Podcast #8: Using Groups to Fill Your Private Practice

Many of you have heard me talk about “multiple streams of income” for your private practice. This means you are no longer relying solely on one-on-one therapy to generate revenue. Every truly successful therapist I’ve worked with has built multiple streams of income, and it would be a great way for you to add revenue

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Make Yourself Google-icious (And Attract More New Clients Each Month)

Don’t you just love the sound of that word, “Google-icious”? I mean, who doesn’t want to be Google-icious? I sure do, and I bet you do too. So what exactly does “Google-icious” mean anyway? Well, it’s all about search engine rankings and search engine optimization (SEO). SEO is a cornerstone of attracting psychotherapy clients online.

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Three Questions You Must Answer to Attract More Psychotherapy Clients

My first ever job was as my father’s first mate on a charter fishing boat. This meant getting up at 5:00 on the weekends (as a TEENAGER!), driving to the marina, prepping the boat, and helping out throughout the day. My dad’s clients would come from throughout the northeast for these fishing trips, and one

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Podcast #4: The Importance of Becoming a Specialist In Your Practice

LANA M. STERN, PH.D, P.A. is a Licensed Psychologist, Licensed Marriage and Family Therapist, Parent Coordinator, Florida Supreme Court Certified Mediator.  Dr. Stern has been in private practice in the Coral Gables, Florida area for the past 25 years.  She is a member of the American Psychological Association, Florida and Dade County Psychological Associations, International

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Gerda Muyen post

Podcast #3: The Language of Abundance and Your Practice

Gerda’s innovative and transformative couples’ retreat evolved out of her own life transformation and the course of her practice. Gerda has used the Language of Abundance to turn a mere dream into a reality. Gerda became interested in human behavior relatively early on, especially how so much of our belief systems stem from childhood experiences

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