Psychotherapy Practice-Building: Beyond SEO

Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.

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5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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Practice-building for Psychotherapists

Maintaining Your Motivation for Marketing

We all have days when we feel overwhelmed and discouraged. When that happens, it’s easy to lose your motivation for your practice. This doesn’t mean you’re doing anything wrong.

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New Private Practice

3 Common Mistakes New Private Practices Make

For most counselors, therapists, and psychologists who launch private practices, their clinical skills are their strong suit. It’s the practice-building and marketing skills that need work.

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Starting a private practice

5 Ways to Save Big When Starting a New Private Practice

Starting a private practice DOES take a financial investment, so it’s important to plan carefully. The good news is that you can start a private practice for much less than it would take other businesses to launch.

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Online Marketing for Psychotherapists

Death of the Homepage

When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?

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3 Online Marketing Mistakes that Could Be Costing You Psychotherapy Clients

When online marketing works for private practice, it can be one of the most consistent sources of new psychotherapy clients. But when it doesn’t work, it can be a source of frustration because many therapists have trouble figuring out what’s gone wrong. In this video, I share with you three common mistakes I see therapists

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The Most Important Element of a Psychotherapy Website

What do you picture when you imagine a top-notch psychotherapy website? You might envision a beautiful layout with professional images and attractive colors. You may think of a place to showcase your work and your accomplishments. You may even see yourself offering products and services online. While these are all important parts of a website,

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Make Yourself Google-icious (And Attract More New Clients Each Month)

Don’t you just love the sound of that word, “Google-icious”? I mean, who doesn’t want to be Google-icious? I sure do, and I bet you do too. So what exactly does “Google-icious” mean anyway? Well, it’s all about search engine rankings and search engine optimization (SEO). SEO is a cornerstone of attracting psychotherapy clients online.

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Crafting Your Online Strategy for Psychotherapists

It AIN’T about the website. There, I said it. Sorry, because I know many of you have spent thousands of dollars to create your website, and then thousands more on advertising to direct potential clients to your site. See, the problem is that your website IS important, but it’s not as important as many of you think it

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