Psychotherapy Practice-Building: Beyond SEO
Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.
Podcast #15: Not charging for missed sessions? Big Mistake
I stumbled upon this article by Marty Cooper, MFT, recently: “Greedy Bastards!”: or, Why Paying for Missed Therapy Sessions is Good for You! Before I even read the article, I knew it was going to be good.
Podcast #14: Facebook Q & A with Jennifer
Several times a year, I do a Q & A podcast edition, where I get to answer your most pressing practice-building questions. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!)
5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook
Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.
Podcast #13: 3 Myths of New Client Calls That Are Holding You Back from Helping More People and Making More Money
One of the questions I get asked most frequently is about how to handle new client calls. Some of you have even confessed to me that you don’t even return phone calls from potential clients.
Maintaining Your Motivation for Marketing
We all have days when we feel overwhelmed and discouraged. When that happens, it’s easy to lose your motivation for your practice. This doesn’t mean you’re doing anything wrong.
3 Common Mistakes New Private Practices Make
For most counselors, therapists, and psychologists who launch private practices, their clinical skills are their strong suit. It’s the practice-building and marketing skills that need work.
Death of the Homepage
When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?…
Podcast #12: Branding for Psychotherapists
Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice? Well, that’s exactly what I’ve done for you in this podcast! From. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!
Why Most Practice-Building Efforts Fail…
“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,…