Practice-building for Psychotherapists

Maintaining Your Motivation for Marketing

We all have days when we feel overwhelmed and discouraged. When that happens, it’s easy to lose your motivation for your practice. This doesn’t mean you’re doing anything wrong.

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New Private Practice

3 Common Mistakes New Private Practices Make

For most counselors, therapists, and psychologists who launch private practices, their clinical skills are their strong suit. It’s the practice-building and marketing skills that need work.

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Starting a private practice

5 Ways to Save Big When Starting a New Private Practice

Starting a private practice DOES take a financial investment, so it’s important to plan carefully. The good news is that you can start a private practice for much less than it would take other businesses to launch.

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Online Marketing for Psychotherapists

Death of the Homepage

When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?

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Podcast #12: Branding for Psychotherapists

Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice? Well, that’s exactly what I’ve done for you in this podcast! From. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!

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Fee-for-Service Private Practice

9 Tips for Transitioning to a Fee-For-Service Private Practice

$100,000 is an important threshold for private practice: At this level therapists start to really take themselves seriously, see themselves as business owners, and grow into their professional identities. This is the level where you truly start to become profitable, and you are really sharing your gifts with the world.One of the things I’m known for

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Marketing a private practice

Why Most Practice-Building Efforts Fail…

“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,

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Podcast #11: Share Your Message with the World: Podcasting for Psychotherapists

From teacher to actor to social worker, Stuart Fensterheim, is making his mark helping couples reconnect with the people that are most important to in their lives. He does this with his direct work with couples (couples counseling as well as retreats), and he also does it with over 10,000 people in 26 countries through

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Customized Marketing for Psychotherapists

One Size Does NOT Fit All: Customize Your Online Marketing Strategy

One size does NOT fit all when it comes to online marketing for private practice. Your online marketing strategy, as well as your overall marketing strategy, should be dictated by where you are in your practice development, and the size of your practice. In this video, I share with you three “tiers” of private practice,

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Areas of Critical Ignorance: Invisible Barriers to Practice Growth

“Areas of Critical Ignorance” Don’t you love that title? I got it from a book I’m reading, “The Answer” by John Assaraf and Murray Smith. “Areas of critical ignorance”. It’s similar to the concept of “unconscious incompetence”, or you don’t know what you don’t know. However, areas of critical ignorance are those places that have

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