Podcast #19 – Recreating Your Money Story

“What if everything you’ve been taught about money is wrong?” That’s the question Kate Beeders, Mindset, Money, & Marketing Expert, answers for you in this episode of “Profiles in Practice Success”. Kate believes that your money story represents how you show up in the world, how you run your practice, and how you market yourself.

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Podcast #18: How to Build a Psychotherapy Website that Attracts Your Ideal Clients

Your website. It represents your brand. It’s a deciding factor in whether a potential client calls you for therapy or not. But what exactly should a psychotherapy website look like? We get asked about websites all the time, so I knew I had to get an expert on to talk about this. Kat Love is just the person!

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Social Media for Psychotherapists: The Ultimate Practice-Building Tool

Let’s just get right to it… Social media is greatest practice-building tool EVER for psychotherapists. Facebook allows us to connect with clients as never before. Yes, social media is THAT powerful for building a highly-profitable private practice. There is no other marketing tool this powerful to attract clients, build a following, and position yourself as a trusted authority

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How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out

If you’ve recently started a private practice, you’ve probably already heard, “you’ve got to choose a niche”. You get it, right? But how do you narrow it down when you’re still figuring out what you love to do? This is the Catch-22 that snags many therapists launching a practice.

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Podcast #17: Creating Your Dream Practice

Transformation. That’s the word that best describes this podcast interview I did with Dr. Elizabeth Magro. Her journey of transformation is so inspirational, because, like most of us, private practice success didn’t happen automatically for Beth. She had to figure it out as she went, and what she created is amazing. Beth has built what she

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Podcast #16: Moving Past Your Limitations

Susanne Mealer, LCSW, started as one of my first coaching and training clients, and has turned in to a dear friend. Susanne is an author and international speaker, in addition to running a successful private practice specializing in treating trauma and dissociation.

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Psychotherapy Practice-Building: Beyond SEO

Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.

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Podcast #15: Not charging for missed sessions? Big Mistake

I stumbled upon this article by Marty Cooper, MFT, recently: “Greedy Bastards!”: or, Why Paying for Missed Therapy Sessions is Good for You! Before I even read the article, I knew it was going to be good.

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Podcast #14: Facebook Q & A with Jennifer

Several times a year, I do a Q & A podcast edition, where I get to answer your most pressing practice-building questions. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!)

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5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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