How to Choose a Profitable Psychotherapy Niche When You’re Just Starting Out

If you’ve recently started a private practice, you’ve probably already heard, “you’ve got to choose a niche”. You get it, right? But how do you narrow it down when you’re still figuring out what you love to do? This is the Catch-22 that snags many therapists launching a practice.

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Podcast #17: Creating Your Dream Practice

Transformation. That’s the word that best describes this podcast interview I did with Dr. Elizabeth Magro. Her journey of transformation is so inspirational, because, like most of us, private practice success didn’t happen automatically for Beth. She had to figure it out as she went, and what she created is amazing. Beth has built what she

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Podcast #16: Moving Past Your Limitations

Susanne Mealer, LCSW, started as one of my first coaching and training clients, and has turned in to a dear friend. Susanne is an author and international speaker, in addition to running a successful private practice specializing in treating trauma and dissociation.

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Psychotherapy Practice-Building: Beyond SEO

Online marketing has changed, your clients have changed, and private practice has changed. In this video, I share exactly what’s changed and how you can incorporate more effective marketing strategies to get better results.

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Podcast #15: Not charging for missed sessions? Big Mistake

I stumbled upon this article by Marty Cooper, MFT, recently: “Greedy Bastards!”: or, Why Paying for Missed Therapy Sessions is Good for You! Before I even read the article, I knew it was going to be good.

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Podcast #14: Facebook Q & A with Jennifer

Several times a year, I do a Q & A podcast edition, where I get to answer your most pressing practice-building questions. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!)

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5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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Podcast #13: 3 Myths of New Client Calls That Are Holding You Back from Helping More People and Making More Money

One of the questions I get asked most frequently is about how to handle new client calls. Some of you have even confessed to me that you don’t even return phone calls from potential clients.

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Practice-building for Psychotherapists

Maintaining Your Motivation for Marketing

We all have days when we feel overwhelmed and discouraged. When that happens, it’s easy to lose your motivation for your practice. This doesn’t mean you’re doing anything wrong.

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New Private Practice

3 Common Mistakes New Private Practices Make

For most counselors, therapists, and psychologists who launch private practices, their clinical skills are their strong suit. It’s the practice-building and marketing skills that need work.

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