Stopping at the Start

“Most people stop at the start.” Bob Proctor The first time I heard this quote, it was like a shock of electricity ran through me. I realized immediately that I was one of those who has spent way too much time stopping at the start. Maybe you’re like me, and you just intuitively get this…

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Identifying Mental Barriers to Success

When things are not going as well as we would like, we often look for external factors as the cause. For instance, if you don’t have a full schedule in your practice, have you heard yourself saying something like this? It’s summer, it’s always slow in the summer. There’s a recession, people don’t want to…

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The 7 Lies Therapists Tell Themselves That Keep Them Struggling, Broke, and Overwhelmed

We all have these little lies we tell ourselves. We even have the little lies that we tell each other. Often these little lies help us get through difficult situations. (One of my favorite little lies to myself at the moment is “my kids are just about to reach the age where they stop fighting…

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REALLY Understanding your Ideal Client

Yesterday, I had an amazing experience with someone who truly, deeply understood her ideal client. In fact, she understands them so well, her entire business is built around serving their needs. Now you know I’ve been nagging encouraging you all to really understand your ideal client. It’s truly an evolutionary process, but once you get…

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Are you costing yourself clients?

Here’s a quick quiz. What do you do when a new client calls? Let it go to voice mail and don’t return the call. Return the call as soon as possible; otherwise, they’ll schedule with another therapist first. Take the call and sort of fumble my way through it, hoping they don’t hear the uncertainty…

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The Best Social Media for Therapists

Last week, I was honored to have Tiffany Doner join my Monthly Practice-Building Success Workshop in Boca Raton. Tiffany is a local expert in social media, and she shared some excellent strategies with all of us at the event. And although we didn’t discuss it in advance, I was not surprised to learn that Tiffany’s…

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The Biggest Misconception About Marketing

I specialize in helping therapists market themselves and attract new clients. It’s something I love to do, and I am grateful every day that I get to do this work and help so many others serve their clients. I find marketing to be the peak of creativity; it challenges me to do my best work.…

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Barriers to Freedom

In my last post, I shared with you what freedom means to me, and how much I appreciate the freedom I’ve created in my life. For many of us, this is exactly what brought us into the field. The freedom to make a difference in the world without sacrificing the lifestyle we envision for ourselves.…

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What Freedom Means to Me

As some of you already know, I spent ten years working as a consultant before I got into private practice. I was so blessed to have worked all over the world, and I’ve traveled to more than 20 countries. This was an incredible experience, and it had such a profound impact on who I am…

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Practice-Building Success Workshop

One of the most difficult aspects of private practice is how isolating it can be. You are working one on one with your clients, but you don’t really have that strong connection with your peers. You don’t really get fresh ideas and learn insights from others about what’s working in private practice these days. You’d…

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