Podcast #14: Facebook Q & A with Jennifer

Several times a year, I do a Q & A podcast edition, where I get to answer your most pressing practice-building questions. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!)

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5 Surefire Ways to Guarantee You NEVER Get Therapy Clients from Facebook

Facebook is a great way to market your practice. In fact, businesses are spending over $4 billion per year to advertise on Facebook because it’s so powerful.

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Podcast #13: 3 Myths of New Client Calls That Are Holding You Back from Helping More People and Making More Money

One of the questions I get asked most frequently is about how to handle new client calls. Some of you have even confessed to me that you don’t even return phone calls from potential clients.

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Practice-building for Psychotherapists

Maintaining Your Motivation for Marketing

We all have days when we feel overwhelmed and discouraged. When that happens, it’s easy to lose your motivation for your practice. This doesn’t mean you’re doing anything wrong.

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New Private Practice

3 Common Mistakes New Private Practices Make

For most counselors, therapists, and psychologists who launch private practices, their clinical skills are their strong suit. It’s the practice-building and marketing skills that need work.

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Starting a private practice

5 Ways to Save Big When Starting a New Private Practice

Starting a private practice DOES take a financial investment, so it’s important to plan carefully. The good news is that you can start a private practice for much less than it would take other businesses to launch.

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Online Marketing for Psychotherapists

Death of the Homepage

When therapists create their websites, they often spend the most time (and money) on getting the home page perfect. These same therapists are usually building websites with limited budgets, and so they need to know that they are making the best use of every penny. So, is creating a stellar homepage really the best use of your resources?

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Podcast #12: Branding for Psychotherapists

Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice? Well, that’s exactly what I’ve done for you in this podcast! From. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!

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Marketing a private practice

Why Most Practice-Building Efforts Fail…

“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,

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Podcast #11: Share Your Message with the World: Podcasting for Psychotherapists

From teacher to actor to social worker, Stuart Fensterheim, is making his mark helping couples reconnect with the people that are most important to in their lives. He does this with his direct work with couples (couples counseling as well as retreats), and he also does it with over 10,000 people in 26 countries through

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