Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

By now you know I’m a HUGE fan of Facebook for psychotherapists. It’s been my #1 source of new clients since 2010. But until now, I haven’t talked much about advertising on Facebook. It’s time… In 2016, I spent $21,572 advertising on Facebook, and I learned a LOT from it. In this episode I give you

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Podcast #28: Using Podcasts to Build your Practice

Want to expand your reach with potential clients? Podcasting is one of the most powerful ways to do that. Podcasting has grown year after year, with no signs of slowing down. Check out these stats: 57 million people in the US listen to podcasts. Last year, 4.1 BILLION podcast episodes were downloaded. 61% of podcast

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Podcast #27: Finding Your Niche in Private Practice

Just how important is it to find a niche for your private practice? According to Christie Hays, LPC, its pretty important. Here’s what Christie had to say about it on Facebook: After reading Christie’s comments, I just Knew I had to interview her for the podcast. Here’s the thing about selecting your niche: It’s scary.

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Online Marketing Trends for Psychotherapists in 2017

Is one of your goals to grow your practice in 2017? Maybe learn how to attract more private practice clients online? If so, then watch out for these 7 trends that will shape online marketing for psychotherapists over the next year. 1. Content Marketing. Smart Insights considers content marketing to be a “MegaTrend” for 2017. I

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Podcast #26: How to Charge What You’re Worth in Private Practice

“There’s NO WAY I could charge $150 per hour and find clients willing to pay those fees each week.” This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can

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Starting a Counseling Practice

3 Lessons Learned from My First Year in Private Practice

The first year in practice can be rough. It’s an awakening when you realize exactly how much you have to learn. Running a business. Marketing your practice. Finding clients. In fact, for many of us, the first year is a harsh dose of reality splashing us in the face as we embark on a long-held

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Podcast #25: How to Serve Clients with Your Marketing

Are you considering moving beyond a traditional private practice? Do you dream of serving more clients and making a bigger impact on the world? Dr. Susan Peirce Thompson created Bright Line Eating, a program that has served clients all over the world, and in this episode, she shares just how she did that. Susan is the

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Podcast #24: 5 Things Therapists Can Do Right Now to Boost SEO

Quick! What’s the first thing pops into your mind when I say, “SEO”? Did you say “keywords”? Keywords have become synonymous with SEO for many of us. But what exactly does that mean? Keywords are essential to SEO, but they’re not the only thing that matters. AND keywords are used differently today than they were

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Podcast #23: Increase the Effectiveness of Your Communication

As a professional, it’s essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That’s the foundation of all human communication. “Trust is REQUIRED for people to do business with you“, explains Dr. Simone Alicia, our guest in this episode. Trust is built through effective communication. When you see yourself as

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Podcast #22: Integrating Online Therapy into Your Practice

Online therapy. We’re all intrigued by it, right? But is it really effective? How does it work exactly? How do you handle the legal & ethical issues? Well, we’ve got the answers right here. In this podcast, I interview Steve Bisson, LMHC, who has been doing online counseling for 2 years. In this interview, Steve shares:

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