Podcast #32: Authenticity in Private Practice

You know I love to talk about marketing. I’m a shameless marketing geek. (Big shocker, right?) But…. I know that business success, including private practice success, is so much more than the latest SEO update or changes to Instagram. Much of what drives (or hinders) your success in private practice goes beyond practice-building strategies and

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Podcast 31: Creating Programs that Serve Your Clients

There comes a point in the private practice journey when you’re ready for more. A new way to serve your clients, and a different lifestyle for yourself. It’s not that you don’t love private practice, it’s just that you are ready to serve the world in a bigger, bolder way. That’s the journey today’s guest,

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Podcast #30: The Top 10 Most-Searched Therapy Specialties

What are your clients REALLY searching for when they search for a therapist? Jeff Guenther has the answer. Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a therapist. Jeff has compiled a list of the

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Podcast #29: 5 Lessons Learned from $21,572 in Facebook Advertising

By now you know I’m a HUGE fan of Facebook for psychotherapists. It’s been my #1 source of new clients since 2010. But until now, I haven’t talked much about advertising on Facebook. It’s time… In 2016, I spent $21,572 advertising on Facebook, and I learned a LOT from it. In this episode I give you

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Podcast #28: Using Podcasts to Build your Practice

Want to expand your reach with potential clients? Podcasting is one of the most powerful ways to do that. Podcasting has grown year after year, with no signs of slowing down. Check out these stats: 57 million people in the US listen to podcasts. Last year, 4.1 BILLION podcast episodes were downloaded. 61% of podcast

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Podcast #27: Finding Your Niche in Private Practice

Just how important is it to find a niche for your private practice? According to Christie Hays, LPC, its pretty important. Here’s what Christie had to say about it on Facebook: After reading Christie’s comments, I just Knew I had to interview her for the podcast. Here’s the thing about selecting your niche: It’s scary.

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Online Marketing Trends for Psychotherapists in 2017

Is one of your goals to grow your practice in 2017? Maybe learn how to attract more private practice clients online? If so, then watch out for these 7 trends that will shape online marketing for psychotherapists over the next year. 1. Content Marketing. Smart Insights considers content marketing to be a “MegaTrend” for 2017. I

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Podcast #26: How to Charge What You’re Worth in Private Practice

“There’s NO WAY I could charge $150 per hour and find clients willing to pay those fees each week.” This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can

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Podcast #25: How to Serve Clients with Your Marketing

Are you considering moving beyond a traditional private practice? Do you dream of serving more clients and making a bigger impact on the world? Dr. Susan Peirce Thompson created Bright Line Eating, a program that has served clients all over the world, and in this episode, she shares just how she did that. Susan is the

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Podcast #24: 5 Things Therapists Can Do Right Now to Boost SEO

Quick! What’s the first thing pops into your mind when I say, “SEO”? Did you say “keywords”? Keywords have become synonymous with SEO for many of us. But what exactly does that mean? Keywords are essential to SEO, but they’re not the only thing that matters. AND keywords are used differently today than they were

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